Resource efficient winter-feeding of mature pregnant beef cows requires knowledge of how different roughage-based feeding strategies affect cow intake and energy status. Four diets based on traditional timothy-meadow fescue silage (TM), festulolium silage plus urea (FE), reed canarygrass silage (RC) or barley straw supplemented with urea and rapeseed meal (BR), were fed ad libitum for 16 weeks prepartum to 36 Hereford cows. Postpartum, cows were fed the same diet before release on pasture. Individual data on cow intake, changes in body weight (BW), body condition score (BCS) and plasma metabolites, calf birth and weaning weights were recorded. The TM and FE diets resulted in increased BW and BCS prepartum (p < 0.001), while the RC and BR diets resulted in a catabolic state, as indicated by a loss of BCS, lower insulin levels and higher non-esterified fatty acid levels in cows fed BR (p < 0.001). There were no dietary effects on calf parameters (p > 0.29). Feeding RC or BR prepartum might be a possible alternative to traditional timothy-meadow fescue silage if cows are allowed to regain lost BCS during the grazing period. The influence on cow reproductive- and calf performance should be considered before making this management change.