With the purpose to identify alternatives to the use of oil seed crops and cereals in broiler feeding, we interviewed 21 family farmers raising broilers in alternative systems located in three relevant sites for the poultry industry in Brazil. Two groups in the south (Parana and Rio Grande do Sul) were organized in cooperatives raising slow-growing broilers in free-range systems. The third group was linked to a broiler company in the state of Sao Paulo producing antibiotic-free (AF) broilers in intensive systems. Individual assessments were performed through surveys with semi-structured questions. Nutrient supply was heavily dependent on maize and soy. Free-range broilers were normally raised with access to outdoor areas in permanent paddocks with very little vegetation available. In the three sites, the finishing period of broilers was the production stage with higher feed supplementation. In addition, farmers producing AF broilers highlighted subclinical coccidiosis as of high economic importance. Production of slow-growing broilers in free-range systems would benefit from local resources for the finishing period. Novel feeding strategies for broilers are suggested based on the farmers’ report, agroecological site characteristics, and production systems.