Effects of grade, smiley, and text on Danish and Finnish consumers’ perceptions of food safety inspection reports

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Standard

Effects of grade, smiley, and text on Danish and Finnish consumers’ perceptions of food safety inspection reports. / Vainio, Annukka; Ollila, Sari; Sørensen, Thomas Alrik; Kaskela, Jenni; Finell, Eerika; Leisner, Jørgen J.; Lundén, Janne.

I: Food Control, Bind 144, 109382, 2023.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Vainio, A, Ollila, S, Sørensen, TA, Kaskela, J, Finell, E, Leisner, JJ & Lundén, J 2023, 'Effects of grade, smiley, and text on Danish and Finnish consumers’ perceptions of food safety inspection reports', Food Control, bind 144, 109382. https://doi.org/10.1016/j.foodcont.2022.109382

APA

Vainio, A., Ollila, S., Sørensen, T. A., Kaskela, J., Finell, E., Leisner, J. J., & Lundén, J. (2023). Effects of grade, smiley, and text on Danish and Finnish consumers’ perceptions of food safety inspection reports. Food Control, 144, [109382]. https://doi.org/10.1016/j.foodcont.2022.109382

Vancouver

Vainio A, Ollila S, Sørensen TA, Kaskela J, Finell E, Leisner JJ o.a. Effects of grade, smiley, and text on Danish and Finnish consumers’ perceptions of food safety inspection reports. Food Control. 2023;144. 109382. https://doi.org/10.1016/j.foodcont.2022.109382

Author

Vainio, Annukka ; Ollila, Sari ; Sørensen, Thomas Alrik ; Kaskela, Jenni ; Finell, Eerika ; Leisner, Jørgen J. ; Lundén, Janne. / Effects of grade, smiley, and text on Danish and Finnish consumers’ perceptions of food safety inspection reports. I: Food Control. 2023 ; Bind 144.

Bibtex

@article{0c22a673a21245c6b7c2c06fa385df5c,
title = "Effects of grade, smiley, and text on Danish and Finnish consumers{\textquoteright} perceptions of food safety inspection reports",
abstract = "Publicly accessible food safety inspection reports are a standard procedure to inform consumers on restaurants' food safety levels in many countries. This study examined how different formats of food safety inspection report are associated with consumer perceptions related to food safety, as well as other perceptions about the restaurant. The study was conducted in Denmark and Finland with similar inspection grade systems but differences in the distribution of awarded grades. We conducted a population-based survey experiment with a between-subjects design on nationally representative samples of the 18–70 years old Danish (n = 978) and Finnish (n = 907) populations. Respondents received one of six food safety inspection reports with different combinations of inspection grade with a smiley and/or text. According to the results, both Danish and Finnish consumers{\textquoteright} food safety perceptions of the same grade were more positive when the report included a smiley, and more negative when the report included a text. Finnish respondents perceived a good food safety inspection grade more positively than Danish respondents but there were no country differences when the grade was poor. In addition, food safety inspection results elicited perceptions that were not related to food safety in both countries. The results suggest that if the grade is poor, the inclusion of text is effective in eliciting perceptions of increased food safety risk. If the grade is good, a standalone smiley may be most effective in eliciting positive perceptions of a high food safety level. Moreover, these results indicate the importance of carefully evaluating how to develop public accessible inspection grades to ensure they are correctly interpreted by consumers in different countries.",
keywords = "Consumer perceptions, Disclosure, Food safety inspection report, Restaurant, Survey experiment",
author = "Annukka Vainio and Sari Ollila and S{\o}rensen, {Thomas Alrik} and Jenni Kaskela and Eerika Finell and Leisner, {J{\o}rgen J.} and Janne Lund{\'e}n",
note = "Publisher Copyright: {\textcopyright} 2022 The Authors",
year = "2023",
doi = "10.1016/j.foodcont.2022.109382",
language = "English",
volume = "144",
journal = "Food Control",
issn = "0956-7135",
publisher = "Pergamon Press",

}

RIS

TY - JOUR

T1 - Effects of grade, smiley, and text on Danish and Finnish consumers’ perceptions of food safety inspection reports

AU - Vainio, Annukka

AU - Ollila, Sari

AU - Sørensen, Thomas Alrik

AU - Kaskela, Jenni

AU - Finell, Eerika

AU - Leisner, Jørgen J.

AU - Lundén, Janne

N1 - Publisher Copyright: © 2022 The Authors

PY - 2023

Y1 - 2023

N2 - Publicly accessible food safety inspection reports are a standard procedure to inform consumers on restaurants' food safety levels in many countries. This study examined how different formats of food safety inspection report are associated with consumer perceptions related to food safety, as well as other perceptions about the restaurant. The study was conducted in Denmark and Finland with similar inspection grade systems but differences in the distribution of awarded grades. We conducted a population-based survey experiment with a between-subjects design on nationally representative samples of the 18–70 years old Danish (n = 978) and Finnish (n = 907) populations. Respondents received one of six food safety inspection reports with different combinations of inspection grade with a smiley and/or text. According to the results, both Danish and Finnish consumers’ food safety perceptions of the same grade were more positive when the report included a smiley, and more negative when the report included a text. Finnish respondents perceived a good food safety inspection grade more positively than Danish respondents but there were no country differences when the grade was poor. In addition, food safety inspection results elicited perceptions that were not related to food safety in both countries. The results suggest that if the grade is poor, the inclusion of text is effective in eliciting perceptions of increased food safety risk. If the grade is good, a standalone smiley may be most effective in eliciting positive perceptions of a high food safety level. Moreover, these results indicate the importance of carefully evaluating how to develop public accessible inspection grades to ensure they are correctly interpreted by consumers in different countries.

AB - Publicly accessible food safety inspection reports are a standard procedure to inform consumers on restaurants' food safety levels in many countries. This study examined how different formats of food safety inspection report are associated with consumer perceptions related to food safety, as well as other perceptions about the restaurant. The study was conducted in Denmark and Finland with similar inspection grade systems but differences in the distribution of awarded grades. We conducted a population-based survey experiment with a between-subjects design on nationally representative samples of the 18–70 years old Danish (n = 978) and Finnish (n = 907) populations. Respondents received one of six food safety inspection reports with different combinations of inspection grade with a smiley and/or text. According to the results, both Danish and Finnish consumers’ food safety perceptions of the same grade were more positive when the report included a smiley, and more negative when the report included a text. Finnish respondents perceived a good food safety inspection grade more positively than Danish respondents but there were no country differences when the grade was poor. In addition, food safety inspection results elicited perceptions that were not related to food safety in both countries. The results suggest that if the grade is poor, the inclusion of text is effective in eliciting perceptions of increased food safety risk. If the grade is good, a standalone smiley may be most effective in eliciting positive perceptions of a high food safety level. Moreover, these results indicate the importance of carefully evaluating how to develop public accessible inspection grades to ensure they are correctly interpreted by consumers in different countries.

KW - Consumer perceptions

KW - Disclosure

KW - Food safety inspection report

KW - Restaurant

KW - Survey experiment

U2 - 10.1016/j.foodcont.2022.109382

DO - 10.1016/j.foodcont.2022.109382

M3 - Journal article

AN - SCOPUS:85139044767

VL - 144

JO - Food Control

JF - Food Control

SN - 0956-7135

M1 - 109382

ER -

ID: 330897125